Tanisha Mantifel
Connect with me to enhance your digital communication.
Psychology-based writing techniques that drive the user journey.
Welcome to an exciting new chapter!
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UX WRITING
What do I do?
I craft clear and concise copy that alleviates pain points often associated with unclear or lacking content. My end goal is to help users accomplish the task they set out to do, whether that's clicking a button or creating a new profile account.
How do I accomplish this work?
Microcopy
Helper Text
Button Text
Error Messages
User Research
Prototyping
User Testing
Design Principles and Information Hierarchy
WEBSITE COPYWRITING
What do I do?
I carefully design a user experience from discovery, exploration, and conversion based upon best writing practices and SEO friendly content. The journey through a website has to tell a story and offer value based on successes and results. I bring the product to life with positive action words.
How do I accomplish this work?
Wireframing
User Testing
A/B Testing
Research
SEO Guidelines
Competitor Analysis
Information Architecture
Prototyping
CONTENT WRITING
What do I do?
I produce long form content that provides value beyond immediate use. Long form content can be distributed in multiple ways and in snippets across multiple social platforms and channels. I maximize your product exposure and client knowledge by issuing useful content.
How do I accomplish this work?
White Papers
E-Books
Product Guides
Articles
Video Scripts
Headlines
Press Releases
Technical Writing
E-commerce Campaigns
My UX Writing Process
UX Writing Techniques
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UX Writing Samples
UX writing that provides value.
Mapsted Discovery Center
For a smooth introduction to our SaaS products, I created a comprehensive discovery center for our clients, partners, and resellers to educate them on how to use our product.
FIFA World Cupᵀᴹ
E-Book
I helped create a digital guide for media, broadcast, teams, and family members to use as a single source of truth for key navigation routes and information during their time in Qatar for the World Cup.
Software Copy
I currently work as a UX writer for Mapsted Co Inc. I write copy for enterprise SaaS that works on an agile and frequent release schedule.
Website Form Fields
Form fields are designed to invoke action. When done properly, form fields can provide the user with a pleasant experience as well as gather information that can be insightful to the company.
Website Copy
I currently work as a UX writer for Mapsted Co Inc. I have written and even designed multiple website pages and all the website copy that accompanies them.
Email Templates
What differentiates a good email from an excellent email is catchy subject lines, succinct information, and a call to action for the reader.
Case Studies
A few interesting projects I worked on.
SIAL PARIS 2022
I created and designed a case study that focussed on indoor navigation challenges within SIAL Paris 2022- the world's largest food exhibition.
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Website Audit
I conducted a website audit for Heather + Little and ended up refining the website copy.
SAML SSO Documentation
The implementation of SSO features required user-friendly documentation for anyone to successfully create a Single-Sign On connection with Mapsted.
Digital Copy Samples
Copy that informs and delights while maintaining a clear vision.
Industry Videos
I created a variety of scripts to be used in explanatory videos for multiple industries.
Social Media Posts
I strike a balance of finding empathy in as few words as possible for all social media channels while finding the appropriate tone of voice for each.
Creative Copy
Sometimes writing can be creative, imaginative, and delightful depending on the business, persona, and brand. Here I showcase a playful side of website and app copy that has a very unique brand voice.
